Identity lock in clinical trials is an approach that aims to improve patient engagement by building a strong sense of identity and connection between patients and their participation in the trial. Behavioral science is the root of this approach, which focuses on making the patient the hero of their story.
Concept of identity lock
The concept of identity lock is based on the idea that people are more likely to engage in behavior that is consistent with their self-image. By helping patients build a positive and empowering identity around their participation in the clinical trial, we can increase their motivation to stick with it.
One key aspect of identity lock is avatar building, which involves creating a visual representation of the patient’s participation in the trial. We can do this by designing personalized images or avatars that help patients see themselves as active participants in the trial. This can help to make the connection between their participation and their identity more visible.
Continued engagement is also important for maintaining patient participation. To do this, we can create tailored content that speaks directly to the patient’s motivations and needs. We should personalize this content and make it relevant to the patient’s specific situation and interests.
Motivations and rewards
Motivations and rewards are also important for keeping patients engaged. We should give patients incentives to continue their participation in the trial. Incentives such as rewards for meeting milestones or achieving goals have proven to increase engagement. We can personalize these rewards to the patient’s preferences and interests. This will increase their motivation to continue participating, or we can assign them a monetary value.
Overall, identity lock is a powerful approach to improving patient engagement in clinical trials. By focusing on building a strong sense of identity and connection between patients and their participation in the trial, we can increase their motivation to stick with it. We can empower patients to take an active role in their own health and well-being. We do this through avatar building, tailored content, and incentives.
Datacubed Health was founded on these principles of behavioral science. Our eCOA/ePRO has identity lock, motivations, rewards, and tailored content built into our app. And not just eCOA/ePRO, but all of our solutions. Moreover, these patient engagement aspects are standard in all we do. See how we do it by watching this short video.