Improving the patient experience and study retention
In this executive brief you’ll:
- Learn concepts from behavioral science that can be used to improve the patient experience
- Review actionable strategies that increase patient retention and compliance in clinical trials
Fact: Other industries invest in their “customer experience”. Why don’t clinical trials?
The average clinical trial spends $40,000 per patient. Yet despite these high costs, most trials struggle to retain patients. When asked, patient experience issues are frequently mentioned by patients that leave trials early.
By designing an intentional patient experience, sponsors can enhance patient compliance and retention, resulting in improved trial performance. This brief explains how.