Patient engagement in clinical trials is increasingly recognized for its critical role in participant compliance and retention. Datacubed Health’s patient-centric mobile app was designed using behavioral science principles that increase engagement and motivation. However, engagement can be influenced by age, especially with technology. Therefore, we analyzed engagement metrics to evaluate how participants in different age groups interacted with optional, gamified engagement features in the Datacubed app. Download this case study to learn more and to view our results.
Case Study