The long-recognized lack of diversity among clinical trial participants is both an ethical and scientific issue. When we rely on this data, it means that our clinical knowledge is not always accurate because it is based on samples that are not always representative of the population.
We designed our behavioral science-driven app to provide a welcoming and inclusive digital space that could reduce the friction associated with clinical trial participation. We surveyed a diverse cohort of users about their experiences with the Datacubed Health app to gauge its acceptance across demographic differences. Download this case study to dive deeper into this industry issue and learn more about the results of this study.