Press Releases 2 minute read

Pioneering eCOA Company Leverages Behavioral Science to Drive Patient Engagement & Retention in Clinical Trials

Linkt, from Datacubed Health, is an eCOA/ePRO solution that offers an app for participants in clinical trials to collect data and keep participants engaged in a trial long term. Designed for decentralized trials – those which occur both remotely and on-site — Linkt uses the principles of behavioral science to keep participants engaged, adherent and proud of their contributions in curing disease.

Datacubed is the only company in the industry using this approach, which results in better patient experiences and participant outcomes. Key components of behavioral science embedded into the platform include:

  • Motivators: Early, quick and powerful motivators are intentionally designed to the very last detail. This positive feedback reinforces compliance and use of the patient app.
  • Identity: Linkt increases the Increase the benefit of study participation via social linkages, group norms, and establishing participants as active partners in the research process.
  • Reduced friction: Data collection is simple – no logging into web sites or portals; data is entered directly into the app and participants know what they need to complete and when, with daily, in-app reminders. 

“In comparison to other eCOA developers, the Datacubed ePRO solution provides our study team with the flexibility, cost savings and improved patient engagement of using the patient’s personal handheld device and provides the study team with real time access to patient responses and analytics,” said one clinical team lead for neurology and ophthalmology in a large pharmaceutical organization.

About Datacubed Health
Datacubed Health is a pioneering patient engagement and data collection company dedicated to advancing access to healthcare for everyone, everywhere. Datacubed applies individualized smartphone solutions for the capture of ePRO and eCOA data, passive data collection, instrument delivery, wearables, and environmental sensors. Focusing on life sciences, Datacubed Health offers software and services based on behavioral science to improve patient retention and compliance, resulting in better patient outcomes and more rewarding clinical experiences. Visit datacubed.com.